Why Do You Need Marketing? Why Marketing@Work?

Tuesday, September 2nd, 2008

The other week we started with a simple thought so let’s follow it up again this week.  So what did you do or accomplish to grow your business and what ONE thing are you going to do/accomplish NEXT to grow your business?

Take a minute, think about it and then WRITE it down, put it on a post it note, attached it to your monitor or somewhere where you will see it every  morning and leave it there until it’s done.
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A lot of people ask me “what is marketing and why do I need it?”.  There are others who are totally confused on what marketing is and why it’s important.  They say things like “I don’t need marketing because I am in a mall” or “I advertise therefore I market my business”. Both good points but they’re limiting the potential of their business.

So what is marketing?  My definition is that it’s the Engine of Sales.  So it’s anything and everything you do or say to get a customer to buy.  Of course that includes advertising and picking a good location like a mall, but it also includes signs, appearance, pricing, up sell or cross sell promotions, customer retention and satisfaction and everything else you can think of that drives sales.  The problem is that most business owners and even most marketing guru’s (and especially the last person that tried to sell you an advertisement) don’t have a clue how to economically and affordably put the pieces together to have a winning strategy.

That is where we can help.  With the Marketing @ Work Multi-Pillar marketing system we walk you step by step through building a foundation for your business’s sales and then put multiple programs in place to grow your business. Our goal is to drive over $4.00 in value for every dollar you spend in marketing your business.

That is the difference between good marketing and bad marketing, someone trying to sell you an advertisement so that they can collect a commission and someone that is focused on delivering real ROI (Return on Investment) for your business by using easy to use, easy to implement, high return strategies.

It does not have to be expensive and it is not rocket science.  You can do it and we can help.  To learn more about the multi-pillar marketing system click on the link below and send us an email with your contact information.  info@marketingatwork.com

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Watch this space!  Soon we will be launching a new and exciting program just for small independent solopreneurs that is designed to launch them forward.

It’s 103 in Texas but it’s even Hotter here at Marketing@Work

Tuesday, August 5th, 2008


Hi all and hope that everyone is having a Great Summer! Let’s start off with a simple thought which is:What ONE thing are you going to do/accomplish this week to market/grow your business”? Take a minute, think about it and then WRITE it down, put it on a post it note, attach it to your monitor or somewhere where you will see it every morning and leave it there until it is done.

 

Are you going to call that important customer about your proposal, place an ad, hand out flyers, attend a network meeting, create a point of sale promotion, etc…? You may have projects that are back logged and have lots of tasks and things that must be done to complete, but the longest journey begins with a single step so pick one of the tasks and commit to doing it this week.

 

Doing this will mean that in a year you will have done 52 tasks dedicated solely on your business growth which will put you miles ahead of your competition and move you solidly in the direction of Working ON your business instead of Working IN your business.

 

We at Marketing @ Work have been very busy this summer.

Ann Collins launched our MasterMind Program (www.YourMasterMindAtWork.com) beginning with a pilot in June then a full scale roll out in July. It is a fantastic way for you to build a virtual team to help you grow your business.

 

Our next group begins the week of Aug 18th so if you are interested in taking your business to the next level get over there and sign up now. Since facilitating the groups is so time intensive we have limited openings. It’s like having your own board of directors, personal coach, mentor, business consultant, focus group, and support group all rolled into one.

 

 August is going to be a crazy good month for us as well. We will be launching several free offerings/training/tools for our subscribers and will be introducing a series of New Classes for new and existing business owners.

 

So, look for new content, tips, tricks, etc. that you can use immediately to grow your business. Enter your name and email and be the first to get this valuable information delivered directly to your inbox. You will also get weekly marketing tips/actions that will lead you step by step through the same process that we would use to super charge your marketing efforts.

 

Thanks…

 

Ken

Hello world!

Tuesday, January 15th, 2008

Today day we launch our all new website dedicated to helping small businesses grow and become more successful. 

The Marketing@Work mission has been a passion of mine for many, many years and grown stronger as I see more and more friends, family, associates, and contacts struggle to survive in their businesses and it makes me sad to see them struggle.

The new website launch and the programs that will be available through Marketing@Work will be focused on providing the tools these businesses need not only to Survive but to Thrive!

As we move forward our goal is focus not only on the Success of our business but into the realm of Significance to others.  To that end we have set a target to have over 1,000 success stories for 2008.  With the millions of small businesses it is a drop in the bucket but a start from which we can move forward in the future.

So welcome aboard and taking the time to read our blog.  I hope you come along for the ride as we make our transition for 2008.  From Success to Significance will be our mantra.  We want your success to become part of our story and our legacy.

Thanks..

Ken